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... stevia supplier purecircle has argued that new “important” markets will open for the high-intensity sweetener after a positive ruling global food standards body codex ... the london-listed firm said yesterday that a decision from the codex alimentarius commission would help markets including india, indonesia, thailand and the philippines approve the use of stevia in food and drink products ... mitchell said there are a “considerable number of markets that look to codex to give them guidance” and claimed the approval would “accelerate” clearances in these markets ... purecircle believes stevia will be used worldwide to combat rising obesity, increasing diabetes levels and a global sugar shortage, which is leading to higher sugar prices ... speaking about the eu standing committee’s decision earlier this week to recommend the use of stevia as an ingredient in food and beverages, mitchell said that he expects the final approval to come in november, with products set launch on the european market by january 2012 ... mitchell expects a faster rate of adoption in europe than in the us, as many of the multinational manufacturers have products containing stevia already being sold in the us and australia for two years

... europe’s highly contentious new food labelling laws – set for implementation by year’s end – have received broad support from food industry groups, although major concerns over omissions and yet-to-be-resolved details remain ... food and drink europe (fde) welcomed the draft regulation, “after nearly three years of long, often difficult discussions” whilst highlighting disappointing omissions and unresolved aspects of the regulation ... fde communications director, lisa mccooey, said changes in sodium, trans fats and fibre labelling did little to promote consumer access to product nutrient information, and somewhat of a rebuke of industry efforts in the area ... “industry has done a lot to reduce the tfa content in their products on a voluntary basis ... ” “fibre is another such case in point - the voluntary declaration of fibre is also not foreseen compared to what is currently available for consumers on food and drink products

... pepsico's uk and ireland unit today (1 july) claimed it had made "good progress" on meeting a series of health targets the food and drinks maker set last year ... 7% and "delivered 1 ... however, the company admitted it had not met certain targets including plans to launch and "take to scale" children's lunchbox and breakfast products that met ofcom's nutrient profile by 2010 ... pepsico said sales of its planet lunch product had risen by 50% in the first half of 2011 and said it had launched a porridge range for children in may ... pepsico said the availaibility of walkers baked products had fallen by 10% since 2008 ... nonetheless, pepsico uk & ireland president richard evans said the company was "delivering on our promise to reformulate our core products and reshape our portfolio" ... "i am pleased to announce good progress against our targets and to fulfil the commitment we made to report our performance on an annual basis," evans said ... "some of the targets we set ourselves last year fall within the timeframe of this update, others are longer term and will take years to deliver ... we have not met all of our short-term targets and in the spirit of openness have chosen to be transparent about the setbacks, the challenges we have faced and how we propose to address them ... " globally, pepsico is aiming to triple its sales from healthier food and drink products from the us$10bn it made in 2010 to $30bn in 2020, a target it first outlined last february ... a month later, pepsico & ireland president richard evans said he wanted the company to be a "champion of change" in reformulating its products amid rising concerns about health obesity ... and companies that anticipate the consumer will always have real strategic advantage ... the changes we seek to make will take time, effort and resources ... we will not get to our destination overnight and inevitably some will want us to go further and faster ... "but the changes we propose are real and achievable

... authorities across asia are increasingly considering health logos for food and beverage products, according to the eas ... international food policy consultancy eas said that health logos on food and drink products which meet certain nutritional criteria are growing in the asian region ... levie cequena, food and health policy manager for eas asia highlighted the growing popularity of health logos on products, noting that singapore, thailand and malaysia have all recently prioritised programmes to counter obesity ... “the programmes being discussed, implemented and advanced in the region are comprehensive, and food and beverage companies should be monitoring activities in this area,” she said ... asian growth “significant numbers in asian countries are now considered morbidly obese, therefore most of the programmes governments in the region are looking into are awareness and information campaigns on healthy lifestyles,” said cequena ... “the aim is to help make health and nutrition decisions easier for consumers ... ” cequena highlighted initiatives in singapore, where products can carry a ‘healthier choice symbol’ if they meet nutritional guidelines established by the country’s health promotion board ... “singapore leads the initiatives on healthy choice symbols, and has also created a variant of the healthier choice symbol called the healthier snack symbol,” she added

... two artificial flavours that can be used in a wide variety of food and drink products offer “no safety concerns” at the tested levels, according to efsa’s latest scientific opinion ... the european food safety authority (efsa) asked the panel on food contact materials, enzymes, flavourings and processing aids to evaluate two flavouring substances - a sulphur substituted pyrimidin-derivative and its hydrochloride salt ... 116 and 16 ... however questions have been raised about what the food industry considers to be the normal regular intake by consumers ... the flavours are used in flavoured food products and were found in nine out of the 18 food categories listed by the panel ... the nine categories include dairy products, edible ices, confectionery, cereals and cereal products, bakery, meat and meat products, foodstuffs intended for particular nutritional uses, non-alcoholic and alcoholic beverages and composite foods such as meat pies ... the report said that, according to the flavour industry, the normal use levels for the candidate substances were in the range of 4 - 10 mg/kg food and the maximum use levels were in the range of 8 ... however when the panel examined the information provided by the european flavouring industry on the use levels in various foods “it appeared obvious that the msdi approach in a number of cases would grossly underestimate the intake by regular consumers of products flavoured at the use level reported by the industry, especially in those cases where the annual production values were reported to be small

... new 11/05/2011 europe’s food industry drives reformulation of consumer favourites to meet healthier lifestyle goals (brussels, 11 may 2011) the ciaa (confederation of the food and drink industries of the eu) today hosted a multi-stakeholder debate highlighting the actions taken by europe’s food manufacturers to reformulate food and drink products in order to improve their nutritional composition and offer europe’s consumers a wider range of food choices to suit their diets and lifestyles ... europe’s food and drink industry is actively working on a voluntary basis (through the eu platform for action on diet, physical activity and health, for example, as well as other fora) to reduce salt, fat, sugar and other nutrients of concern, whilst simultaneously retaining consumer appeal (in terms of taste, texture and appearance), and ensuring the highest standards of food safety and stability ... independent researchers, industry representatives and policymakers joined forces to discuss both the successes and challenges of removing or replacing ingredients in a wide range of food products ... wayne morley, head of food innovation at leatherhead food research, raised some of the technological and scientific challenges associated with reformulation, demonstrating there is no ‘one size fits all’ for food producers, and that consumer acceptance is vital to its success ... in addition, company representatives emphasized the importance of focusing on changes that are driven by sound scientific research and which are technologically achievable and legally possible for manufacturers ... his findings show that reformulation is responsible for 2/3rds of the positive change in salt reduction in the uk, and that reformulation is currently having a greater impact than product or category switching, which can be very difficult to drive among consumers ... food manufacturers noted that whilst reformulation is an important step in offering consumers a wider range of dietary choices, it does not work as the ‘miracle pill’ in tackling the complex challenge of obesity and other non-communicable diseases

... organic monitor predicts an eight per cent rise of european organic food and drink sales in 2011, as the global economy is coming out of recession more capital is now available for companies to invest ... europe accounts for almost half of the global revenue from organic food and drink products in 2010, usd$59bn in total ... although the american market became the world’s largest organic industry in 2010 overtaking europe, europe is bouncing back and as result, companies have started to make cross- borders acquisitions and to invest more into the market ... for instance, the us natural and organic food company hain celestial strengthened its position in europe when it acquired danival, a french producer of organic foods and gg unique fiber, a norwegian natural foods company earlier this month (terms of acquisition were not disclosed) ... it divested two of its us companies last year – tree of life in january for usd$190m and panos brands in december for usd$22m – in order to focus mainly on the organic industry in europe ... small and medium size companies however organic monitor reckons that unlike north america, where generally big organic companies are growing in size, the small and medium size companies remain significant in europe ... “small and medium size companies can compete in the european market by focusing on specific product categories or channels ... indeed, many companies are re-focusing on health food shops / organic food retailers, rather than the supermarkets and mass market retailers,” said sahota ... despite the downturn, in europe these small and medium companies are expanding whereas the big players continue to invest and make acquisitions ... such spike in activity can only consolidate the organic food and drink industry ... food price inflation? with commodity prices increasing, what could be the impact of speculation on the organic industry? “we do not see food inflation- or rising prices of organic products to affect the investment climate in europe

... the indian food safety and standards authority (fssa) has been blocked from including representatives from the food and beverage industry in a scientific panel set up to advise on safety and standards ... the verdict was served by the indian supreme court, who found that involvement of high-level beverage and food industry figures – including representatives from pepsico, coca-cola, nestle, and unilever – breached legislation of the food safety and standards act because such panels could not be said to be manned by independent experts ... it is contrary to the [food safety and standards] act ... a petition from the centre for public interest litigation argued that a conflict of interest existed in allowing staff from large firms to be involved in judging the public safety risk attached to food and drink products ... the ruling stated that representatives from the relevant industry and consumer representatives could be invited for deliberations, but could not form part of the body giving recommendations on the issue

... the ciaa today takes note of the latest move by the council in reaching a political agreement for its common position on the regulation on the provision of food information to consumers ... ciaa welcomes eu harmonisation in relation to food information and strongly believes that eu harmonisation is the only means to guarantee the single market and the free movement of goods, whilst protecting the legitimate interest of producers and enabling consumers to make informed food choices ... following on from this, and as regards the council’s political agreement, food and drink manufacturers welcome the fact that the merits of the eu-wide gda scheme have now been reconfirmed not only by the european parliament in its first reading, but also by the council through its political agreement for a common position ... nevertheless, concerns remain over the possibility for member states to introduce national ‘voluntary’ initiatives in terms of ‘forms of expression/presentation’, as it would still allow for the proliferation of schemes across the eu which would create barriers to trade and fragment the single market ... research shows that consumers find the provision of energy fop (expressed in gdas per portion) most useful when making informed food choicesi ... another issue which remains a key concern for food manufacturers is the potential extension of mandatory country of origin labelling (cool) to specific food categories and products, beyond the mandatory requirements already under existing eu legislation ... 2 mm (x height) and 0 ... the ciaa believes that font size is not the only criterion in terms of defining legibility; criteria such as font type, contrast between the font and background, line and character pitch should be considered also ... to this end, the ciaa has developed a set of best practice ‘’legibility guidelines’’ which take these variables into account and which offer a more workable tool based on a ‘case-by-case’ application ensuring that the information on a wide variety of food and drink products is legible for consumers

... wild flavors has appointed univar to distribute its range of sunwin stevia products, sweetener blends and taste modification technologies in europe and the middle east ... the company says univar’s industry focused sales and marketing teams will complement wild and sunwin’s ingredient knowledge and manufacturing capabilities to increase value for customers ... “univar provides technical expertise in application development, excellence in logistics support, and outstanding customer service to help its high profile client base ... univar’s food technicians develop recipes and formulations for new food and drink products in their dedicated laboratories, enabling customers to sample the effects of the ingredients on finished applications,” it said